A content gap audit sounds simple, doesn’t it? Compare your site to competitors, spot what they’ve got that you haven’t, then start writing. The problem is that most gap audits stop at volume. They find lots of topics, but not the right topics, and definitely not the high intent ones that actually move revenue, leads, …
Author archives: Rob Watts
Therapist Google Business Profile: UK Setup Checklist
A well set up Google Business Profile helps potential clients find you in local search and understand quickly what you offer, where you work, and how to book. For therapists in the UK, it also supports trust, clarity, and good professional boundaries. Use this checklist to set up your profile properly, avoid common issues, and …
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Local SEO Hub Page for Therapists: How to Rank in Your Town or Borough
If you are a therapist, counsellor or psychotherapist, local search can be one of the most reliable ways to attract enquiries from people who are ready to book. A well built local SEO hub page helps Google understand where you work, what you offer and who you help, so you can appear for searches like …
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Local SEO for Therapists: How to Rank in Google Maps in Your UK Town or City
If you are a therapist in the UK, Google Maps can be one of the most reliable ways to attract enquiries from people who are actively looking for support nearby. When someone searches for “counsellor near me”, “CBT therapist in [town]” or “trauma therapist [city]”, Google often shows a map pack before the normal results. …
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