Location and demographic data can be a powerful tool for businesses looking to improve their content strategy and performance in search engines. By understanding where your audience is located, and who they are, you can create more targeted and relevant content that resonates with them.
Author archives: Rob Watts
Dealing with the negative impacts of search engine algorithm changes
Search results are never still for very long. Rankings move, pages get rejudged, competitors improve, new content appears and search engines keep refining how they decide what deserves to be shown. That can be frustrating as hell when you’ve put proper effort into your website and things still wobble. The important thing to remember is …
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No One Likes a Boring Data Story Right?
With the exception of a statistician (soz guys) no one likes a boring data story. So, as content providers, if we can deliver content with colour, diversity and verve then we most definitely should. Well, duh. Is the “Population of London” a Boring Topic? The internet of today is awash with content that covers topics …