The complexity of modern day SEO

SEO in 2023 – It’s the same, just different An interesting aspect of talking to SEO’s is that you’ll find a diverse range of opinions amongst them. The community is full of people who are more than happy to tell you how they think it is. Some will parrot what others say, some will do …

Pattern Matching with ChatGPT and AI

Pattern Matching is Fun Playing with ChatGPT earlier, I was fascinated by how obvious patterns were apparent in most of the outputs (read through to the end for a demo ). Mainly because of certain structures and similarities and I wondered around how cleaning it all up, and converting it to a version that wasn’t …

Dealing with the negative impact of Search Engine Algorithm Updates

Search engines are full of the types of people who like to innovate, introduce new things, and deliver their services in different ways. A consequence of this is that the results page will change as systems are updated and refined. Algorithms look at 100’s of weighted signals which are impossible to know in advance. Algorithms …