{"id":999,"date":"2022-11-24T18:02:39","date_gmt":"2022-11-24T18:02:39","guid":{"rendered":"https:\/\/www.online-audit.co.uk\/seo\/?p=999"},"modified":"2022-11-24T18:04:25","modified_gmt":"2022-11-24T18:04:25","slug":"dealing-with-the-negative-impact-of-search-engine-algorithm-updates","status":"publish","type":"post","link":"https:\/\/www.online-audit.co.uk\/seo\/dealing-with-the-negative-impact-of-search-engine-algorithm-updates\/","title":{"rendered":"Dealing with the negative impact of Search Engine Algorithm Updates"},"content":{"rendered":"

Search engines are full of the types of people who like to innovate, introduce new things, and deliver their services in different ways. A consequence of this is that the results page will change as systems are updated and refined. Algorithms look at 100’s of weighted signals which are impossible to know in advance. <\/p>

Algorithms Happen Daily<\/h2>

Algorithms run all of the time, are a fact of online life and are said to update in real time, constantly assessing and re-assessing content hour by hour.

However, major search engine algorithm updates can also happen, and these often radically shift rankings for millions of business across the globe, benefitting those who rise, and hurting those who fall.<\/p>

We must remember too, that search engines are also businesses, with shareholders to satisfy, and bottom lines to maximise and that some of their decisions will ultimately reduce the opportunities for some businesses to appear within their organic search results.<\/p>

It’s easy to get concerned when rankings drop, especially if this happens over a sustained period of time, in spite of your efforts.<\/p>

Sometimes, rankings can also fall sharply over night, and in both cases, this is naturally upsetting, especially where jobs, bills and livelihoods are concerned<\/p>

What can you do when algorithms change?<\/h5>

There are a number of things you can do where this happens.<\/p>