{"id":1524,"date":"2026-07-18T12:02:18","date_gmt":"2026-07-18T11:02:18","guid":{"rendered":"https:\/\/www.online-audit.co.uk\/seo\/?p=1524"},"modified":"2026-07-18T12:02:24","modified_gmt":"2026-07-18T11:02:24","slug":"therapist-google-business-profile-uk-setup-checklist","status":"publish","type":"post","link":"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/","title":{"rendered":"Therapist Google Business Profile: UK Setup Checklist"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A well set up Google Business Profile helps potential clients find you in local search and understand quickly what you offer, where you work, and how to book. For therapists in the UK, it also supports trust, clarity, and good professional boundaries. Use this checklist to set up your profile properly, avoid common issues, and improve your visibility for relevant local searches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Before-you-start-what-you-need-ready\"><\/span>Before you start: what you need ready<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-flat ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">In this article<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#Before-you-start-what-you-need-ready\" >Before you start: what you need ready<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#Step-by-step-UK-setup-checklist\" >Step by step UK setup checklist<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#1-Create-or-claim-your-Google-Business-Profile\" >1) Create or claim your Google Business Profile<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#2-Choose-the-right-business-name\" >2) Choose the right business name<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#3-Select-the-best-primary-category\" >3) Select the best primary category<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#4-Decide-address-service-area-or-both\" >4) Decide: address, service area, or both<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#If-you-see-clients-in-person-at-a-clinic-or-office\" >If you see clients in person at a clinic or office<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#If-you-work-from-home-and-do-not-want-your-address-public\" >If you work from home and do not want your address public<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#If-you-are-online-only\" >If you are online only<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#5-Add-contact-details-and-booking-links\" >5) Add contact details and booking links<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#6-Set-opening-hours-and-appointment-expectations\" >6) Set opening hours and appointment expectations<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#7-Write-a-professional-client-friendly-business-description\" >7) Write a professional, client friendly business description<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#8-Add-services-and-keep-them-specific\" >8) Add services and keep them specific<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#9-Upload-high-quality-photos-and-your-logo\" >9) Upload high quality photos and your logo<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#10-Choose-the-right-attributes\" >10) Choose the right attributes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#11-Verify-your-business-properly\" >11) Verify your business properly<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#12-Turn-on-messaging-only-if-you-can-respond-promptly\" >12) Turn on messaging only if you can respond promptly<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#13-Add-your-first-posts\" >13) Add your first posts<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#14-Ask-for-reviews-ethically-and-respond-professionally\" >14) Ask for reviews ethically and respond professionally<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#15-Add-questions-and-answers-Q-A-proactively\" >15) Add questions and answers (Q&amp;A) proactively<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#Local-SEO-essentials-for-UK-therapists\" >Local SEO essentials for UK therapists<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#Keep-your-NAP-consistent\" >Keep your NAP consistent<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#Use-location-wording-naturally\" >Use location wording naturally<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#Link-to-the-right-page-on-your-website\" >Link to the right page on your website<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#Add-structured-information-on-your-website\" >Add structured information on your website<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#Common-mistakes-to-avoid\" >Common mistakes to avoid<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#Checklist-summary\" >Checklist summary<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#FAQs\" >FAQs<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#Should-I-show-my-home-address-on-my-Google-Business-Profile\" >Should I show my home address on my Google Business Profile?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#Can-I-have-a-Google-Business-Profile-if-I-only-offer-online-therapy\" >Can I have a Google Business Profile if I only offer online therapy?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#Which-category-is-best-counsellor-or-psychotherapist\" >Which category is best: counsellor or psychotherapist?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#How-do-I-get-more-reviews-without-crossing-ethical-boundaries\" >How do I get more reviews without crossing ethical boundaries?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#Why-was-my-profile-suspended-or-not-verified\" >Why was my profile suspended or not verified?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#How-often-should-I-update-my-Google-Business-Profile\" >How often should I update my Google Business Profile?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#Do-I-need-a-Google-Business-Profile-if-I-already-have-a-website\" >Do I need a Google Business Profile if I already have a website?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#What-is-the-safest-setup-if-I-work-from-home\" >What is the safest setup if I work from home?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#How-do-I-choose-the-best-category-for-my-therapy-practice\" >How do I choose the best category for my therapy practice?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#Can-I-list-myself-as-%E2%80%9CCBT-therapist%E2%80%9D-or-add-keywords-to-my-business-name\" >Can I list myself as \u201cCBT therapist\u201d or add keywords to my business name?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#What-should-I-write-in-the-business-description-to-attract-the-right-enquiries\" >What should I write in the business description to attract the right enquiries?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#How-can-I-add-booking-without-making-it-feel-too-sales-focused\" >How can I add booking without making it feel too sales focused?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#Is-it-appropriate-to-ask-therapy-clients-for-Google-reviews\" >Is it appropriate to ask therapy clients for Google reviews?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/#Why-is-my-therapist-Google-Business-Profile-not-verifying-or-getting-suspended\" >Why is my therapist Google Business Profile not verifying or getting suspended?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Gather these essentials before you begin. It will make the setup quicker and reduce the risk of delays during verification.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your practice name (and whether you want your personal name displayed)<\/li>\n\n\n\n<li>Your service area and or a client facing address if you see clients in person<\/li>\n\n\n\n<li>Phone number and a dedicated email address for enquiries if possible<\/li>\n\n\n\n<li>Your website URL and booking link (or contact page)<\/li>\n\n\n\n<li>Accurate opening hours and your availability expectations<\/li>\n\n\n\n<li>A short, client friendly business description<\/li>\n\n\n\n<li>High quality photos (portrait, therapy room, building exterior if appropriate, logo)<\/li>\n\n\n\n<li>Proof for verification if required (video capability, signage, entrance, workspace)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step-by-step-UK-setup-checklist\"><\/span>Step by step UK setup checklist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-Create-or-claim-your-Google-Business-Profile\"><\/span>1) Create or claim your Google Business Profile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sign in with the Google account you will use for your practice.<\/li>\n\n\n\n<li>Search for your practice name on Google to check whether a profile already exists.<\/li>\n\n\n\n<li>If it exists, select <strong>Claim this business<\/strong>. If not, create a new profile.<\/li>\n\n\n\n<li>Keep access secure. Add an additional owner or manager account for continuity if you have a team.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-Choose-the-right-business-name\"><\/span>2) Choose the right business name<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use your real world name as clients would see it on your website, invoices, directory listings, or signage. Do not add extra keywords such as <em>best therapist in London<\/em> or <em>CBT specialist<\/em> into the name. Google can suspend profiles for name stuffing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you work under your personal name (common for private practice), use either:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your name<\/strong> (for example: \u201cAisha Khan\u201d), or<\/li>\n\n\n\n<li><strong>Your name plus practice name<\/strong> if genuinely used (for example: \u201cAisha Khan Therapy\u201d).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-Select-the-best-primary-category\"><\/span>3) Select the best primary category<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your primary category is one of the strongest ranking signals. Choose the closest match to what you do most often. For therapists in the UK, commonly suitable options include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Counsellor<\/li>\n\n\n\n<li>Psychotherapist<\/li>\n\n\n\n<li>Psychologist<\/li>\n\n\n\n<li>Mental health service<\/li>\n\n\n\n<li>Family counsellor (if that is your main focus)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Add secondary categories only if they genuinely reflect your services. Avoid adding categories simply to rank for them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-Decide-address-service-area-or-both\"><\/span>4) Decide: address, service area, or both<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is crucial for privacy and compliance with your professional boundaries.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"If-you-see-clients-in-person-at-a-clinic-or-office\"><\/span>If you see clients in person at a clinic or office<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add the full address.<\/li>\n\n\n\n<li>Ensure it matches your website contact page and other listings exactly.<\/li>\n\n\n\n<li>If you are within a multi tenant building, include suite or room details only if they are used in real life.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"If-you-work-from-home-and-do-not-want-your-address-public\"><\/span>If you work from home and do not want your address public<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hide your address and set a <strong>service area<\/strong> instead.<\/li>\n\n\n\n<li>List nearby towns, boroughs, or postcodes you serve.<\/li>\n\n\n\n<li>Be realistic. A smaller, accurate service area is usually better than a very large one.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"If-you-are-online-only\"><\/span>If you are online only<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hide your address.<\/li>\n\n\n\n<li>Set your service area to where you want to attract clients (often your region or the UK).<\/li>\n\n\n\n<li>Make it clear in your services and description that sessions are online.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-Add-contact-details-and-booking-links\"><\/span>5) Add contact details and booking links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Make it easy for clients to take the next step.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Phone:<\/strong> use a number you can answer reliably or with a professional voicemail message.<\/li>\n\n\n\n<li><strong>Website:<\/strong> link to your main site or a dedicated landing page for therapy enquiries.<\/li>\n\n\n\n<li><strong>Appointments:<\/strong> add a booking link if you use an online calendar, or link to your contact form.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tip: If you link to a contact form, keep it short and include consent wording for storing information. Consider adding a note about response times.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-Set-opening-hours-and-appointment-expectations\"><\/span>6) Set opening hours and appointment expectations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Add hours that reflect when you accept enquiries or offer sessions. If you do not work fixed hours, you can still set reasonable enquiry hours such as weekday evenings.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <strong>special hours<\/strong> for holidays and planned breaks.<\/li>\n\n\n\n<li>If you are online only, you can still set hours to match your availability.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7-Write-a-professional-client-friendly-business-description\"><\/span>7) Write a professional, client friendly business description<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your description should explain who you help, how you work, and what clients can expect. Keep it clear, grounded, and aligned with your professional registration and scope of practice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your therapy type or approach (only if accurate and meaningful)<\/li>\n\n\n\n<li>Client groups you work with (adults, couples, young people) where appropriate<\/li>\n\n\n\n<li>Formats offered (in person, online, telephone)<\/li>\n\n\n\n<li>Location or service area<\/li>\n\n\n\n<li>A gentle call to action (how to enquire)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Overpromising outcomes<\/li>\n\n\n\n<li>Medical claims you cannot substantiate<\/li>\n\n\n\n<li>Sensitive personal data about clients<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8-Add-services-and-keep-them-specific\"><\/span>8) Add services and keep them specific<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use the Services section to list what you actually provide. Where possible, use plain language that matches how clients search, while keeping it clinically appropriate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One to one counselling<\/li>\n\n\n\n<li>Psychotherapy<\/li>\n\n\n\n<li>Couples therapy<\/li>\n\n\n\n<li>Online therapy sessions<\/li>\n\n\n\n<li>Trauma informed therapy (only if accurate and within your training)<\/li>\n\n\n\n<li>CBT sessions (only if you are trained and offering CBT)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If pricing is straightforward, you may add typical session fees. If not, it is acceptable to say \u201cFees available on request\u201d or direct to your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9-Upload-high-quality-photos-and-your-logo\"><\/span>9) Upload high quality photos and your logo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Photos increase trust and improve engagement. For therapy services, keep imagery calm, professional and privacy conscious.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Logo:<\/strong> clear and square.<\/li>\n\n\n\n<li><strong>Cover image:<\/strong> a welcoming, neutral photo (therapy room, office exterior, or professional brand image).<\/li>\n\n\n\n<li><strong>Practitioner photo:<\/strong> a well lit headshot that matches your website.<\/li>\n\n\n\n<li><strong>Therapy room:<\/strong> tidy, warm, and non identifying if home based.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid photos that reveal private client information, appointment diaries, or other identifying details.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10-Choose-the-right-attributes\"><\/span>10) Choose the right attributes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Attributes help clients understand practicalities. Select only what is accurate, for example accessibility details or appointment requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you offer online sessions, ensure that is clear through services and posts, even if an attribute is not available.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11-Verify-your-business-properly\"><\/span>11) Verify your business properly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Verification methods vary. Some profiles use postcard verification, while many now use video verification.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Follow Google\u2019s instructions exactly.<\/li>\n\n\n\n<li>For video, be prepared to show your location, signage if you have it, and evidence you work there (for example entry, workspace, business materials).<\/li>\n\n\n\n<li>If you work from home and do not want public address visibility, you can still verify while keeping the address hidden.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12-Turn-on-messaging-only-if-you-can-respond-promptly\"><\/span>12) Turn on messaging only if you can respond promptly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Messaging can be useful, but it can also create pressure to reply quickly. Only enable it if you can respond within a reasonable time and maintain boundaries. If you enable messaging:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set an auto reply explaining your response time and what to do in an emergency.<\/li>\n\n\n\n<li>Do not use messaging for crisis support.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13-Add-your-first-posts\"><\/span>13) Add your first posts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Posts can improve engagement and keep your profile active. Consider posting:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to book and what a first session involves<\/li>\n\n\n\n<li>Changes to availability<\/li>\n\n\n\n<li>New group programmes or workshops (if relevant)<\/li>\n\n\n\n<li>General wellbeing guidance that is not medical advice<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Keep posts professional, non triggering and aligned with ethical guidelines. Avoid identifying or implying anything about specific clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14-Ask-for-reviews-ethically-and-respond-professionally\"><\/span>14) Ask for reviews ethically and respond professionally<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reviews can help, but therapy is sensitive. Always follow your professional body guidance and your own ethical framework. If you request reviews:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ask in a way that does not create pressure.<\/li>\n\n\n\n<li>Consider offering a general feedback option privately as an alternative.<\/li>\n\n\n\n<li>Never incentivise reviews.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When responding:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do not confirm the person is a client.<\/li>\n\n\n\n<li>Keep replies general, for example thanking them for their feedback.<\/li>\n\n\n\n<li>If a review is critical, respond calmly and invite them to contact you privately, without discussing details.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15-Add-questions-and-answers-Q-A-proactively\"><\/span>15) Add questions and answers (Q&amp;A) proactively<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Anyone can ask questions on your profile. Populate Q&amp;A yourself to reduce misunderstandings. Useful questions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do you offer online sessions?<\/li>\n\n\n\n<li>What are your fees and session length?<\/li>\n\n\n\n<li>How do I book an initial consultation?<\/li>\n\n\n\n<li>Do you work with anxiety or low mood?<\/li>\n\n\n\n<li>What is your cancellation policy?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Local-SEO-essentials-for-UK-therapists\"><\/span>Local SEO essentials for UK therapists<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep-your-NAP-consistent\"><\/span>Keep your NAP consistent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">NAP means <strong>Name, Address, Phone<\/strong>. Ensure these are consistent across your website, directories, and your Google Business Profile. Even small differences can dilute local ranking signals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use-location-wording-naturally\"><\/span>Use location wording naturally<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Add your town, borough, county, or nearby landmarks in a natural way in your description and posts. Avoid repeating the same phrase unnaturally. One clear mention is enough in most cases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Link-to-the-right-page-on-your-website\"><\/span>Link to the right page on your website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a dedicated page for your location or service type, link to that rather than your homepage. Ensure the page includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your location and how sessions are delivered<\/li>\n\n\n\n<li>Clear booking steps<\/li>\n\n\n\n<li>Credentials and registration details where applicable<\/li>\n\n\n\n<li>Privacy policy and contact information<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add-structured-information-on-your-website\"><\/span>Add structured information on your website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you can, add appropriate schema markup on your site (for example LocalBusiness or ProfessionalService). This supports consistency between your website and Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common-mistakes-to-avoid\"><\/span>Common mistakes to avoid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keyword stuffing<\/strong> in the business name or description<\/li>\n\n\n\n<li><strong>Using a tracking phone number<\/strong> that differs from your website and directories without a clear strategy<\/li>\n\n\n\n<li><strong>Listing an address<\/strong> that clients cannot visit, which can trigger suspensions<\/li>\n\n\n\n<li><strong>Turning on messaging<\/strong> without the ability to respond appropriately<\/li>\n\n\n\n<li><strong>Overclaiming specialisms<\/strong> outside your training or professional remit<\/li>\n\n\n\n<li><strong>Replying to reviews<\/strong> in a way that confirms a therapeutic relationship<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Checklist-summary\"><\/span>Checklist summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Claim or create your profile and secure access<\/li>\n\n\n\n<li>Use a compliant business name<\/li>\n\n\n\n<li>Select the best primary category<\/li>\n\n\n\n<li>Set address and or service area appropriately for privacy<\/li>\n\n\n\n<li>Add phone, website and booking link<\/li>\n\n\n\n<li>Set accurate hours and special hours<\/li>\n\n\n\n<li>Write a clear business description<\/li>\n\n\n\n<li>Add services and pricing where appropriate<\/li>\n\n\n\n<li>Upload professional photos and logo<\/li>\n\n\n\n<li>Select accurate attributes<\/li>\n\n\n\n<li>Complete verification<\/li>\n\n\n\n<li>Enable messaging only if suitable<\/li>\n\n\n\n<li>Publish posts and add Q&amp;A<\/li>\n\n\n\n<li>Handle reviews ethically and professionally<\/li>\n\n\n\n<li>Keep NAP consistent across the web<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A well optimised Google Business Profile is one of the simplest ways for UK therapists to improve local visibility and help potential clients feel confident about reaching out. Focus on accuracy, professionalism and privacy first, then build trust through clear services, helpful posts, and consistent information across your website and directories. Revisit your profile monthly to update hours, photos, and any changes to how you work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should-I-show-my-home-address-on-my-Google-Business-Profile\"><\/span>Should I show my home address on my Google Business Profile?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If clients do not attend your home in person, it is usually better to hide your address and set a service area instead. This supports privacy and helps avoid policy issues that can lead to verification problems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can-I-have-a-Google-Business-Profile-if-I-only-offer-online-therapy\"><\/span>Can I have a Google Business Profile if I only offer online therapy?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. You can create a profile, hide your address, and set a service area. Make it clear in your services and description that sessions are online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which-category-is-best-counsellor-or-psychotherapist\"><\/span>Which category is best: counsellor or psychotherapist?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Choose the category that most accurately reflects your core service and how you present your practice professionally. If you are unsure, pick the one that best matches your main offering and add a secondary category only where appropriate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How-do-I-get-more-reviews-without-crossing-ethical-boundaries\"><\/span>How do I get more reviews without crossing ethical boundaries?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you choose to request reviews, do so gently and without pressure, and offer an alternative feedback route. When responding, keep your reply general and never confirm that the reviewer is or was a client.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why-was-my-profile-suspended-or-not-verified\"><\/span>Why was my profile suspended or not verified?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Common reasons include an address that does not match the type of business, a business name with added keywords, inconsistent details across the web, or incomplete verification evidence. Correct inaccuracies, ensure your information is consistent, and follow Google\u2019s verification steps carefully.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How-often-should-I-update-my-Google-Business-Profile\"><\/span>How often should I update my Google Business Profile?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Check it at least monthly. Update hours, add new photos occasionally, post when you have relevant updates, and keep services accurate. Regular small updates can help maintain trust and engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do-I-need-a-Google-Business-Profile-if-I-already-have-a-website\"><\/span>Do I need a Google Business Profile if I already have a website?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. A Google Business Profile helps you appear in local search results and on Google Maps, often above standard website listings. It also gives potential clients quick information such as how to contact you, whether you offer online sessions, and what area you serve.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What-is-the-safest-setup-if-I-work-from-home\"><\/span>What is the safest setup if I work from home?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If clients do not attend your home address, hide your address and use a service area instead. This protects your privacy and reduces the risk of policy issues that can trigger verification delays or profile suspensions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How-do-I-choose-the-best-category-for-my-therapy-practice\"><\/span>How do I choose the best category for my therapy practice?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Select the primary category that most closely matches your main offering, such as \u201cCounsellor\u201d or \u201cPsychotherapist\u201d. Use secondary categories sparingly and only when they genuinely reflect services you provide, as irrelevant categories can confuse both clients and Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can-I-list-myself-as-%E2%80%9CCBT-therapist%E2%80%9D-or-add-keywords-to-my-business-name\"><\/span>Can I list myself as \u201cCBT therapist\u201d or add keywords to my business name?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid adding keywords to your business name, even if they describe your work. Your name should match how your practice is presented in the real world on your website, signage, and professional listings. You can reference approaches such as CBT in your Services section or business description, but only if it is accurate and within your training and scope of practice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What-should-I-write-in-the-business-description-to-attract-the-right-enquiries\"><\/span>What should I write in the business description to attract the right enquiries?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Keep it clear and client friendly: who you help, how you work, the formats you offer (in person, online, telephone), and your location or service area. Avoid promises about outcomes or anything that could be seen as a medical claim. End with a simple next step, such as how to enquire or book.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How-can-I-add-booking-without-making-it-feel-too-sales-focused\"><\/span>How can I add booking without making it feel too sales focused?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use the Appointments link to point to a straightforward booking page or a short contact form. Set expectations kindly by noting typical response times and including consent wording for storing enquiry details. This supports professionalism and helps maintain boundaries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is-it-appropriate-to-ask-therapy-clients-for-Google-reviews\"><\/span>Is it appropriate to ask therapy clients for Google reviews?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reviews can help visibility, but therapy is a sensitive service. If you request reviews, do so without pressure, never offer incentives, and consider offering a private feedback option as an alternative. If you respond to reviews, keep replies general and do not confirm the person is or was a client.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why-is-my-therapist-Google-Business-Profile-not-verifying-or-getting-suspended\"><\/span>Why is my therapist Google Business Profile not verifying or getting suspended?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Common causes include using a keyword stuffed name, listing an address that clients cannot visit, inconsistent Name Address Phone details across the web, or incomplete verification evidence. Correct inaccuracies, match details to your website and directories, and follow Google\u2019s verification instructions closely, especially for video verification.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A well set up Google Business Profile helps potential clients find you in local search and understand quickly what you offer, where you work, and how to book. For therapists in the UK, it also supports trust, clarity, and good professional boundaries. Use this checklist to set up your profile properly, avoid common issues, and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.online-audit.co.uk\/seo\/therapist-google-business-profile-uk-setup-checklist\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Therapist Google Business Profile: UK Setup Checklist&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[36,63],"tags":[64],"class_list":["post-1524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-seo-for-therapists","tag-therapist-seo","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.online-audit.co.uk\/seo\/wp-content\/uploads\/2026\/07\/intelligent-assistant-pixabay-20260718-105323.jpg?fit=1280%2C853&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.online-audit.co.uk\/seo\/wp-json\/wp\/v2\/posts\/1524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.online-audit.co.uk\/seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.online-audit.co.uk\/seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.online-audit.co.uk\/seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.online-audit.co.uk\/seo\/wp-json\/wp\/v2\/comments?post=1524"}],"version-history":[{"count":1,"href":"https:\/\/www.online-audit.co.uk\/seo\/wp-json\/wp\/v2\/posts\/1524\/revisions"}],"predecessor-version":[{"id":1525,"href":"https:\/\/www.online-audit.co.uk\/seo\/wp-json\/wp\/v2\/posts\/1524\/revisions\/1525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.online-audit.co.uk\/seo\/wp-json\/wp\/v2\/media\/1523"}],"wp:attachment":[{"href":"https:\/\/www.online-audit.co.uk\/seo\/wp-json\/wp\/v2\/media?parent=1524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.online-audit.co.uk\/seo\/wp-json\/wp\/v2\/categories?post=1524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.online-audit.co.uk\/seo\/wp-json\/wp\/v2\/tags?post=1524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}