{"id":1299,"date":"2025-05-18T11:57:56","date_gmt":"2025-05-18T10:57:56","guid":{"rendered":"https:\/\/www.online-audit.co.uk\/seo\/?p=1299"},"modified":"2025-05-20T10:59:05","modified_gmt":"2025-05-20T09:59:05","slug":"growing-your-small-business-leads-in-a-sustainable-profitable-way-using-social-media-and-your-website","status":"publish","type":"post","link":"https:\/\/www.online-audit.co.uk\/seo\/growing-your-small-business-leads-in-a-sustainable-profitable-way-using-social-media-and-your-website\/","title":{"rendered":"Growing your small business  in a sustainable profitable way using social media and your website"},"content":{"rendered":"<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do-you-need-tips-for-growing-your-small-business-leads-in-a-sustainable-profitable-way-using-social-media-and-your-website\"><\/span>Do you need tips for growing your small business leads in a sustainable profitable way using social media and your website? <span class=\"ez-toc-section-end\"><\/span><\/h4><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">In this article<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a20b96b991bd\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a20b96b991bd\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.online-audit.co.uk\/seo\/growing-your-small-business-leads-in-a-sustainable-profitable-way-using-social-media-and-your-website\/#Do-you-need-tips-for-growing-your-small-business-leads-in-a-sustainable-profitable-way-using-social-media-and-your-website\" title=\"Do you need tips for growing your small business leads in a sustainable profitable way using social media and your website? \">Do you need tips for growing your small business leads in a sustainable profitable way using social media and your website? <\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.online-audit.co.uk\/seo\/growing-your-small-business-leads-in-a-sustainable-profitable-way-using-social-media-and-your-website\/#1-Identify-your-target-audience\" title=\"1. Identify your target audience\">1. Identify your target audience<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.online-audit.co.uk\/seo\/growing-your-small-business-leads-in-a-sustainable-profitable-way-using-social-media-and-your-website\/#11-Demographics-Audience-Insight-Tools\" title=\"1.1 Demographics &amp; Audience Insight Tools\">1.1 Demographics &amp; Audience Insight Tools<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.online-audit.co.uk\/seo\/growing-your-small-business-leads-in-a-sustainable-profitable-way-using-social-media-and-your-website\/#12-Social-Listening-Behaviour-Tracking\" title=\"1.2 Social Listening &amp; Behaviour Tracking\">1.2 Social Listening &amp; Behaviour Tracking<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.online-audit.co.uk\/seo\/growing-your-small-business-leads-in-a-sustainable-profitable-way-using-social-media-and-your-website\/#13-Competitor-Market-Analysis\" title=\"1.3 Competitor &amp; Market Analysis\">1.3 Competitor &amp; Market Analysis<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.online-audit.co.uk\/seo\/growing-your-small-business-leads-in-a-sustainable-profitable-way-using-social-media-and-your-website\/#14-Survey-Polling-Platforms\" title=\"1.4 Survey &amp; Polling Platforms\">1.4 Survey &amp; Polling Platforms<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.online-audit.co.uk\/seo\/growing-your-small-business-leads-in-a-sustainable-profitable-way-using-social-media-and-your-website\/#15-Consumer-Research-Trends\" title=\"1.5 Consumer Research &amp; Trends\">1.5 Consumer Research &amp; Trends<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.online-audit.co.uk\/seo\/growing-your-small-business-leads-in-a-sustainable-profitable-way-using-social-media-and-your-website\/#Payment-Details\" title=\"Payment Details\">Payment Details<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.online-audit.co.uk\/seo\/growing-your-small-business-leads-in-a-sustainable-profitable-way-using-social-media-and-your-website\/#Account-Details\" title=\"Account Details\">Account Details<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.online-audit.co.uk\/seo\/growing-your-small-business-leads-in-a-sustainable-profitable-way-using-social-media-and-your-website\/#2-Create-engaging-content\" title=\"2. Create engaging content\">2. Create engaging content<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.online-audit.co.uk\/seo\/growing-your-small-business-leads-in-a-sustainable-profitable-way-using-social-media-and-your-website\/#3-Use-social-media-strategically\" title=\"3. Use social media strategically\">3. Use social media strategically<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.online-audit.co.uk\/seo\/growing-your-small-business-leads-in-a-sustainable-profitable-way-using-social-media-and-your-website\/#4-Optimise-your-website\" title=\"4. Optimise your website\">4. Optimise your website<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.online-audit.co.uk\/seo\/growing-your-small-business-leads-in-a-sustainable-profitable-way-using-social-media-and-your-website\/#5-Capture-and-Nurture-Leads\" title=\"5. Capture and Nurture Leads\">5. Capture and Nurture Leads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.online-audit.co.uk\/seo\/growing-your-small-business-leads-in-a-sustainable-profitable-way-using-social-media-and-your-website\/#6-Analyse-and-optimise\" title=\"6. Analyse and optimise\">6. Analyse and optimise<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.online-audit.co.uk\/seo\/growing-your-small-business-leads-in-a-sustainable-profitable-way-using-social-media-and-your-website\/#Wrapping-Up%E2%80%A6\" title=\"Wrapping Up&#8230;\">Wrapping Up&#8230;<\/a><\/li><\/ul><\/nav><\/div>\n<p>In this guide, we&#8217;ll talk about what you need to think about, giving an overview of what is required. For premium users, we&#8217;ll also offer commentary around each section, saving you time and effort in researching things for yourself, with direct links to the tools and products that you need to get the job done.<\/p><p>Fantastic, let&#8217;s dive in. <\/p><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-Identify-your-target-audience\"><\/span>1. Identify your target audience<span class=\"ez-toc-section-end\"><\/span><\/h4><p>It&#8217;s so important to understand who your ideal customers are, and where they spend their time online. By using this information to tailor your social media and website content, you can directly appeal to them and increase the likelihood of them buying into your services, in this section we will look at various demographic and audience insight tools that will assist you in your goals. \n<\/p><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11-Demographics-Audience-Insight-Tools\"><\/span>1.1 Demographics &amp; Audience Insight Tools<span class=\"ez-toc-section-end\"><\/span><\/h4><p><strong><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a><\/strong>&nbsp;Analyses website visitors, providing data on age, gender, location, and interests&#8230;.<\/p><p><strong><a href=\"https:\/\/www.facebook.com\/business\/insights\/tools\/audience-insights\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Audience Insights<\/a><\/strong>&nbsp;Offers detailed data on the demographics, interests, and behaviours of Facebook users.<\/p><p><strong><a href=\"https:\/\/yougov.co.uk\/profileslite\" target=\"_blank\" rel=\"noreferrer noopener\">YouGov Profiles<\/a><\/strong>&nbsp;UK centric audience profiling tool showing detailed demographics, attitudes, and behaviours.<\/p><p><strong><a href=\"https:\/\/www.statista.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/strong>&nbsp;Provides statistics and reports on consumer demographics and market trends, with UK-specific data.<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12-Social-Listening-Behaviour-Tracking\"><\/span>1.2 Social Listening &amp; Behaviour Tracking<span class=\"ez-toc-section-end\"><\/span><\/h4><ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.brandwatch.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brandwatch<\/a><\/strong>&nbsp;Advanced social listening tool with detailed demographic and sentiment analysis.<\/li>\n\n<li><strong><a href=\"https:\/\/hootsuite.com\/en-gb\/platform\/insights\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite Insights (powered by Brandwatch)<\/a><\/strong>&nbsp;Tracks what your audience says across different platforms, analysing interests and topics.<\/li>\n\n<li><strong><a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a><\/strong>&nbsp;Combines social media management with audience analysis, helping identify key engagement times and behaviours.<\/li><\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13-Competitor-Market-Analysis\"><\/span>1.3 Competitor &amp; Market Analysis<span class=\"ez-toc-section-end\"><\/span><\/h4><ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEMrush<\/a><\/strong>&nbsp;Tracks competitor websites, keywords, and user traffic, revealing audience interests.<\/li>\n\n<li><strong><a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SimilarWeb<\/a><\/strong>&nbsp;Shows traffic sources, audience demographics, and behaviour analytics for both your site and competitors.<\/li><\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14-Survey-Polling-Platforms\"><\/span>1.4 Survey &amp; Polling Platforms<span class=\"ez-toc-section-end\"><\/span><\/h4><ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.surveymonkey.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">SurveyMonkey<\/a><\/strong>&nbsp;Easily create surveys to directly gather information from target groups.<\/li>\n\n<li><strong><a href=\"https:\/\/www.typeform.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Typeform<\/a><\/strong>&nbsp;Engaging forms and surveys to understand the motivations and preferences of your audience.<\/li><\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15-Consumer-Research-Trends\"><\/span>1.5 Consumer Research &amp; Trends<span class=\"ez-toc-section-end\"><\/span><\/h4><ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.mintel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mintel<\/a><\/strong>&nbsp;Provides in-depth market research reports with a strong focus on UK consumers.<\/li>\n\n<li><strong><a href=\"https:\/\/www.gwi.com\/\">GWI (GlobalWebIndex)<\/a><\/strong>&nbsp;Detailed insights on digital consumers, including social behaviours, across the UK and globally.<\/li><\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><p><p>Using a mix of these tools allows you to cross reference findings and develop a richer understanding of your ideal UK audience and build content that talks to their needs and aspirations.<\/p><a name=\"topform\"><\/a><\/p><div><div class=\"pms-block-container\">\n<form id=\"pms_register-form\" class=\"pms-form  pms-register-form-top-plans\" method=\"POST\">\n\n    \n    <input type=\"hidden\" id=\"pmstkn\" name=\"pmstkn\" value=\"ff058662c8\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/seo\/wp-json\/wp\/v2\/posts\/1299\" \/>\n    <ul class=\"pms-form-fields-wrapper\">\n\n        <li class=\"pms-field pms-field-subscriptions \"><div class=\"pms-subscription-plan pms-hidden pms-subscription-plan-1320\"><input type=\"hidden\" name=\"subscription_plans\" data-price=\"20\" data-duration=\"1\" data-fixed_membership=\"\" data-allow_renew=\"\" data-sign_up_fee=\"0\" data-trial=\"0\" data-recurring=\"2\"  value=\"1320\" \/><label><span class=\"pms-subscription-plan-name\">View Premium Content<\/span><span class=\"pms-subscription-plan-price\"><span class=\"pms-divider\"> &#8211; <\/span><span class=\"pms-subscription-plan-currency\">&#163;<\/span><span class=\"pms-subscription-plan-price-value\">20.00<\/span><span class=\"pms-divider\"> \/ <\/span><span class=\"pms-subscription-plan-duration\">1 Month<\/span><\/span><span class=\"pms-subscription-plan-trial\"><\/span><span class=\"pms-subscription-plan-sign-up-fee\"><\/span><\/label><div class=\"pms-subscription-plan-description\">Read additional insights, provided in the content you are reading. Subscribe today and get the full value of this content<\/div><\/div><div class=\"pms-subscription-plan-auto-renew\"><label><input name=\"pms_recurring\" type=\"checkbox\" value=\"1\"  \/>Automatically renew subscription<\/label><\/div><input type=\"hidden\" name=\"pms_default_recurring\" value=\"1\" \/><div id=\"pms-paygates-wrapper\"><input type=\"hidden\" class=\"pms_pay_gate\" name=\"pay_gate\" value=\"stripe_connect\" data-sign_up_fee=\"1\" data-trial=\"1\" data-recurring=\"1\"  data-type=\"extra_fields\" \/><\/div><input type=\"hidden\" id=\"pms-process-checkout-nonce\" name=\"pms_process_checkout_nonce\" value=\"cbdfc9b98d\"\/><input type=\"hidden\" id=\"stripe-pk\" value=\"pk_live_51RQ5nEG72TShnp9Wdd9HgTmPYS4NcFDIr11A5FXawK3bWObATsW8LBMwV9j8xGa9cXDftIIs53NzJxpFQ0FStept00y12OYNKv\" \/><input type=\"hidden\" name=\"pms_stripe_connect_payment_intent\" value=\"\"\/><input type=\"hidden\" name=\"pms_stripe_connect_setup_intent\" value=\"\"\/><input type=\"hidden\" id=\"pms-stripe-ajax-update-payment-intent-nonce\" name=\"stripe_ajax_update_payment_intent_nonce\" value=\"1e8e9905b9\"\/><\/li>\n\n        \n        <ul id=\"pms-stripe-connect\" class=\"pms-field-section pms-paygate-extra-fields pms-paygate-extra-fields-stripe_connect\"><li class=\"pms-field pms-field-type-heading \"><h4><span class=\"ez-toc-section\" id=\"Payment-Details\"><\/span>Payment Details<span class=\"ez-toc-section-end\"><\/span><\/h4><\/li><div class=\"pms-spinner__holder\"><div class=\"pms-spinner\"><\/div><\/div><div id=\"pms-stripe-payment-elements\" style=\"display:none\"><\/div><\/ul><div class=\"pms-account-section-wrapper\"><h3 class=\"pms-account-details-title\"><span class=\"ez-toc-section\" id=\"Account-Details\"><\/span>Account Details<span class=\"ez-toc-section-end\"><\/span><\/h3>\n                <li class=\"pms-field pms-user-login-field \">\n            <label for=\"pms_user_login\">Username *<\/label>\n            <input id=\"pms_user_login\" name=\"user_login\" type=\"text\" value=\"\" \/>\n\n                    <\/li>\n\n                <li class=\"pms-field pms-user-email-field \">\n            <label for=\"pms_user_email\">E-mail *<\/label>\n            <input id=\"pms_user_email\" name=\"user_email\" type=\"text\" value=\"\" \/>\n\n                    <\/li>\n\n                <li class=\"pms-field pms-first-name-field \">\n            <label for=\"pms_first_name\">First Name<\/label>\n            <input id=\"pms_first_name\" name=\"first_name\" type=\"text\" value=\"\" \/>\n\n                    <\/li>\n\n                <li class=\"pms-field pms-last-name-field \">\n            <label for=\"pms_last_name\">Last Name<\/label>\n            <input id=\"pms_last_name\" name=\"last_name\" type=\"text\" value=\"\" \/>\n\n                    <\/li>\n\n                <li class=\"pms-field pms-pass1-field \">\n            <label for=\"pms_pass1\">Password *<\/label>\n            <input id=\"pms_pass1\" name=\"pass1\" type=\"password\" \/>\n\n            \n                    <\/li>\n\n\n\n                <li class=\"pms-field pms-pass2-field \">\n            <label for=\"pms_pass2\">Repeat Password *<\/label>\n            <input id=\"pms_pass2\" name=\"pass2\" type=\"password\" \/>\n\n                    <\/li>\n\n        \n        <\/div>\n        \n        \n    <\/ul>\n\n    <span id=\"pms-submit-button-loading-placeholder-text\" style=\"display: none;\">Processing. Please wait&#8230;<\/span>\n    <input class=\"pms-form-submit\" name=\"pms_register\" type=\"submit\" value=\"Register\" \/>\n\n<\/form>\n<\/div><\/div><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-Create-engaging-content\"><\/span>2. Create engaging content<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Through the development of high quality, relevant content that provides value, you can educate, entertain, or inspire your audience. This could include blog posts, videos, infographics, and social media posts. <\/p><p>In this section we take a deeper dive into the specifics, and look at examples from the real world.<\/p><div class=\"wp-block-pms-content-restriction-start\"><b><a href=\"#topform\">Read the full section today<\/a> to get full insights and read about real world examples of people and organisations who have used these content generation methods<\/b><\/div><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-Use-social-media-strategically\"><\/span>3. Use social media strategically<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Through the utilisation of social media platforms like Facebook, Instagram, X( Twitter ), and LinkedIn to promote your content, you can directly engage with your audience, and drive traffic to your website. You should absolute consider running targeted ads to reach your ideal customers.<\/p><div class=\"wp-block-pms-content-restriction-start\"><b><a href=\"#topform\">Read the full section today<\/a> to get full insights and read about using social media, read examples of people and organisations who have used these content generation methods<\/b><\/div><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-Optimise-your-website\"><\/span>4. Optimise your website<span class=\"ez-toc-section-end\"><\/span><\/h4><p>You really do need to ensure that your website is user friendly, mobile responsive, and optimised for search engines. Make it easy for visitors to find information, contact you, and ultimately convert into leads. If you frustrate them, competitors are but a click away<\/p><div class=\"wp-block-pms-content-restriction-start\"><b><a href=\"#topform\">Read the full section today<\/a>  to get full insights around how best to ensure that your website is fit for purpose<\/b><\/div><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-Capture-and-Nurture-Leads\"><\/span>5. Capture and Nurture Leads<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Implement lead capture forms on your website to collect visitor information, such as email addresses. Offer valuable incentives, such as discounts or free resources, in exchange for this information.<\/p><p>Develop a lead nurturing strategy to stay engaged with potential customers and guide them through the sales funnel. This could include sending targeted email campaigns, retargeting ads, and personalised content.<br><\/p><div class=\"wp-block-pms-content-restriction-start\"><b><a href=\"#topform\">Read the full section today<\/a> to read about examples and tips on lead capture and nurturing them<\/b><\/div><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-Analyse-and-optimise\"><\/span>6. Analyse and optimise<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Track the performance of your social media and website efforts using analytics tools. Identify what is working well and what can be improved, and adjust your strategy accordingly to maximise results.<\/p><p>Tracking the performance of your social media and website is fundamental to achieving your marketing objectives. Below, I\u2019ll outline the best practices, tools, what to look for, and show how these platforms and analytics work together, especially in the context of popular CMSs (like WordPress, Wix, Shopify) and advertising platforms (like Google Ads, Facebook Ads). <\/p><p>I\u2019ll also drill down into <strong>Google Search Console<\/strong>, and provide tabular examples, offering  actionable insights.<br><\/p><div class=\"wp-block-pms-content-restriction-start\"><b><a href=\"#topform\">Read the full section today<\/a>  to read about how all this works, what you can use and why it's important to your business<\/b><\/div><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping-Up%E2%80%A6\"><\/span>Wrapping Up&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h4><p>And there it is, I&#8217;m Rob, I hope you found this useful; if you&#8217;d like to talk some more or would like some help and assistance with any of the topics covered then, please book an appointment and we can talk about your needs.<\/p><div class=\"wp-block-pms-content-restriction-start\"><\/div><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Book a consultation\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/tXL69ODpvMc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure><div class=\"wp-block-pms-content-restriction-end\"><\/div><div class=\"wp-block-amelia-booking-gutenberg-block\">\n<script>\n  if (typeof hasAmeliaAppointment === 'undefined') {\n    var hasAmeliaAppointment = true;\n  }\n  if (typeof hasAppointmentApiCall === 'undefined' && '' === '') {\n    var hasAppointmentApiCall = true;\n  }\n  var hasBookingShortcode = (typeof hasBookingShortcode === 'undefined') ? false : true;\n  var bookingEntitiesIds = (typeof bookingEntitiesIds === 'undefined') ? 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[] : lazyBookingEntitiesIds;\n  if (bookingEntitiesIds[bookingEntitiesIds.length - 1].trigger !== '') {\n    lazyBookingEntitiesIds.push(bookingEntitiesIds.pop());\n  }\n  if (typeof hasAppointmentApiCall !== 'undefined' && hasAppointmentApiCall) {\n    hasAppointmentApiCall = false;\n  }\n<\/script>\n\n<div id=\"amelia-app-booking0\" class=\"amelia-booking amelia-frontend amelia-app-booking\">\n  <booking id=\"amelia-step-booking0\"><\/booking>\n<\/div>\n<\/div><div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.online-audit.co.uk\/seo\/wp-content\/uploads\/2022\/08\/me.jpeg?resize=160%2C160&#038;ssl=1\" alt=\"\" class=\"wp-image-38\" width=\"160\" height=\"160\" srcset=\"https:\/\/i0.wp.com\/www.online-audit.co.uk\/seo\/wp-content\/uploads\/2022\/08\/me.jpeg?resize=160%2C160&#038;ssl=1 200w, https:\/\/www.online-audit.co.uk\/seo\/wp-content\/uploads\/2022\/08\/me-100x100.jpeg 100w, https:\/\/www.online-audit.co.uk\/seo\/wp-content\/uploads\/2022\/08\/me-150x150.jpeg 150w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n<p>Rob is an <a href=\"https:\/\/www.online-audit.co.uk\/seo\/book-a-consult\/\">SEO Consultant<\/a> based in Kent, England; <a href=\"https:\/\/www.online-audit.co.uk\/seo\/testimonials\/\">read testimonials<\/a> from people who&#8217;ve worked with him. <\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Do you need tips for growing your small business leads in a sustainable profitable way using social media and your website? In this guide, we&#8217;ll talk about what you need to think about, giving an overview of what is required. For premium users, we&#8217;ll also offer commentary around each section, saving you time and effort &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.online-audit.co.uk\/seo\/growing-your-small-business-leads-in-a-sustainable-profitable-way-using-social-media-and-your-website\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Growing your small business  in a sustainable profitable way using social media and your website&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":[]},"categories":[62],"tags":[],"class_list":["post-1299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","entry"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Growing your small business in a sustainable profitable way using social media and your website - Online Audit - SEO Marketing<\/title>\n<meta name=\"description\" content=\"In this guide, we&#039;ll talk about what you need to think about, giving an overview of what is required. 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