{"id":47,"date":"2022-08-29T09:12:57","date_gmt":"2022-08-29T08:12:57","guid":{"rendered":"https:\/\/www.online-audit.co.uk\/seo\/?p=47"},"modified":"2022-09-15T10:32:58","modified_gmt":"2022-09-15T09:32:58","slug":"seo-audit","status":"publish","type":"page","link":"https:\/\/www.online-audit.co.uk\/seo\/seo-audit\/","title":{"rendered":"SEO Audits"},"content":{"rendered":"<div class=\"wp-block-image is-style-rounded\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.online-audit.co.uk\/seo\/wp-content\/uploads\/2022\/08\/me.jpeg?resize=160%2C160&#038;ssl=1\" alt=\"\" class=\"wp-image-38\" width=\"160\" height=\"160\" srcset=\"https:\/\/i0.wp.com\/www.online-audit.co.uk\/seo\/wp-content\/uploads\/2022\/08\/me.jpeg?w=200&amp;ssl=1 200w, https:\/\/i0.wp.com\/www.online-audit.co.uk\/seo\/wp-content\/uploads\/2022\/08\/me.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/www.online-audit.co.uk\/seo\/wp-content\/uploads\/2022\/08\/me.jpeg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\" data-recalc-dims=\"1\" \/><\/figure><\/div><p>Hello &#8211; I&#8217;m <a href=\"https:\/\/www.online-audit.co.uk\/seo\/rob-watts-seo-consultant\/\">Rob<\/a>,  <\/p><p>So you need help with your site&#8217;s SEO? <\/p><p>Great, I&#8217;d love to be able to help you!<\/p><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO-Audit-Is-Your-Site-Up-To-The-Task\"><\/span>SEO Audit &#8211; Is Your Site Up To The Task?<span class=\"ez-toc-section-end\"><\/span><\/h4><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">In this article<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a20b4976cdf7\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a20b4976cdf7\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.online-audit.co.uk\/seo\/seo-audit\/#SEO-Audit-Is-Your-Site-Up-To-The-Task\" title=\"SEO Audit &#8211; Is Your Site Up To The Task?\">SEO Audit &#8211; Is Your Site Up To The Task?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.online-audit.co.uk\/seo\/seo-audit\/#Does-the-website-pass-sniff-tests\" title=\"Does the website pass sniff tests?\">Does the website pass sniff tests?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.online-audit.co.uk\/seo\/seo-audit\/#Does-your-site-fit-the-needs-and-requirements-of-search-engines-and-users\" title=\"Does your site fit the needs and requirements of search engines and users?\">Does your site fit the needs and requirements of search engines and users?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.online-audit.co.uk\/seo\/seo-audit\/#What-does-an-SEO-audit-entail\" title=\"What does an SEO audit entail?\">What does an SEO audit entail?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.online-audit.co.uk\/seo\/seo-audit\/#How-long-will-an-SEO-Audit-take\" title=\"How long will an SEO Audit take?\">How long will an SEO Audit take?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.online-audit.co.uk\/seo\/seo-audit\/#Is-an-SEO-Audit-for-everyone\" title=\"Is an SEO Audit for everyone?\">Is an SEO Audit for everyone?<\/a><\/li><\/ul><\/nav><\/div>\n<p>The search engine results pages are often  a complex beast. <\/p><p>Google for example, uses a variety of different methods to output its search engine results  pages (SERPS)  will often show rich snippets by the way of images, highlighted text, or video, and these will be query dependent too.<\/p><p>So, In order for your website to perform in search, you need to ensure that it hits a variety of characteristics and contains the right kind of code to appeal to what it is that search engines want, our <strong>SEO Audit<\/strong> will help you understand what is, and what isn&#8217;t working with your site&#8217;s SEO<\/p><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Does-the-website-pass-sniff-tests\"><\/span>Does the website pass sniff tests?<span class=\"ez-toc-section-end\"><\/span><\/h4><p>It is important that your website is being crawled and indexed by the engines that have the potential to bring new business to the organisation. We need to know how often search bots visit, and determine if the site&#8217;s performance is meeting the expectations of all users.<\/p><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Does-your-site-fit-the-needs-and-requirements-of-search-engines-and-users\"><\/span>Does your site fit the needs and requirements of search engines and users?<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Is the content on your website in line with <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/webmaster-guidelines\">search engine guidelines<\/a>? <\/p><p><em>Search engines want quality content in their indices, they want to give users what they want. You need to ensure that your website output is the kind of content that Google and other search engines finds useful for its users.<\/em><\/p><p>Is your website targetting the right kinds of keywords and phrases that people are using to find products and services?<\/p><p><em>It&#8217;s pointless creating content for content&#8217;s sake. You want to ensure that it is relevant and delivers to the query, giving the user exactly what they need.<\/em><\/p><p>Are the templates that show your content configured in a way that will help search engines understand what the site content is about?<\/p><p><em>Many pages on the web simply lack on-page fundamentals. In addition, search engines are constanrtly looking for new ways of returning results, it&#8217;s important therefore, that your site ticks all of the required boxes.<\/em><\/p><p>Is it a fast responsive website? <\/p><p><em>Do site users get to see the content quickly, and does it render well across all devices? If your content renders poorly, or is slow to load, then you&#8217;ll likely lose the opportunity to convert to a sale.<\/em><\/p><p>If the answer to any of the above is no, or you&#8217;re unsure, then maybe you need an SEO audit to help you.<\/p><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What-does-an-SEO-audit-entail\"><\/span>What does an SEO audit entail?<span class=\"ez-toc-section-end\"><\/span><\/h4><p>An SEO audit will look to ensure that your website is fit for purpose in terms of its ability to be returned in search results for the queries important to your organisation.<\/p><p>In an SEO Audit we will look at the following issues:<\/p><p><b>Site Structure and On Page SEO<\/b> &#8211; Is the site structured in a way that <br>optimises your site&#8217;s ability to meet your business aims and objectives<\/p><p><b>Page Speed<\/b> &#8211; Are your pages meeting the standards expected?<\/p><p><b>Indexing Problems<\/b> &#8211; What factors are hindering your ability to be returned within search results<\/p><p><b>Keyword Targeting and Content<\/b> &#8211; Are you targetting the correct keywords and phrases? <\/p><p><b>Internal Linking<\/b> &#8211; Are you making the most of internal linking opportunities?<\/p><p><b>Compliance<\/b> &#8211; Does your website fit with what search engines want?<\/p><p><b>Link Graph<\/b> &#8211; Who&#8217;s linking to your website, are these links helping or hindering<\/p><p>We will provide examples of what is and what isn&#8217;t working, with suggestions for remedying areas that need attention.<\/p><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How-long-will-an-SEO-Audit-take\"><\/span>How long will an SEO Audit take?<span class=\"ez-toc-section-end\"><\/span><\/h4><p>No one website is the same as another. It&#8217;s for this reason that it&#8217;s difficult to put an accurate timescale on the time it&#8217;s likely to take.<\/p><p>Not every website is an amazon or a facebook. Some site&#8217;s are relatively small in size and so can be quickly evaluated.<\/p><p>At a minimum, you are looking at one full day for a very small website, and potentially weeks for a larger website.<\/p><p>Please fill in the form, briefly detailing what the general issues are, and I&#8217;ll get in touch with a quote. <\/p><noscript class=\"ninja-forms-noscript-message\">\n\tNotice: JavaScript is required for this content.<\/noscript>\n<div id=\"nf-form-2-cont\" class=\"nf-form-cont\" aria-live=\"polite\" aria-labelledby=\"nf-form-title-2\" aria-describedby=\"nf-form-errors-2\" role=\"form\">\n\n    <div class=\"nf-loading-spinner\"><\/div>\n\n<\/div>\n        <!-- That data is being printed as a workaround to page builders reordering the order of the scripts loaded-->\n        <script>var formDisplay=1;var nfForms=nfForms||[];var form=[];form.id='2';form.settings={\"objectType\":\"Form Setting\",\"editActive\":true,\"title\":\"Enquiry\",\"created_at\":\"2022-08-30 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