{"id":260,"date":"2022-09-01T13:36:41","date_gmt":"2022-09-01T12:36:41","guid":{"rendered":"https:\/\/www.online-audit.co.uk\/seo\/?p=260"},"modified":"2022-09-05T11:27:20","modified_gmt":"2022-09-05T10:27:20","slug":"small-business-seo","status":"publish","type":"page","link":"https:\/\/www.online-audit.co.uk\/seo\/small-business-seo\/","title":{"rendered":"Small Business and SEO"},"content":{"rendered":"<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where-does-a-new-or-established-bricks-and-mortar-business-start-online\"><\/span>Where does a new or established bricks and mortar business start online?<span class=\"ez-toc-section-end\"><\/span><\/h5><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">In this article<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a20b4c3a7610\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a20b4c3a7610\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.online-audit.co.uk\/seo\/small-business-seo\/#Where-does-a-new-or-established-bricks-and-mortar-business-start-online\" title=\"Where does a new or established bricks and mortar business start online?\">Where does a new or established bricks and mortar business start online?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.online-audit.co.uk\/seo\/small-business-seo\/#Small-Business-SEO-Options\" title=\"Small Business SEO Options\">Small Business SEO Options<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.online-audit.co.uk\/seo\/small-business-seo\/#Where-do-you-start\" title=\"Where do you start?\">Where do you start?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.online-audit.co.uk\/seo\/small-business-seo\/#Get-your-business-online\" title=\"Get your business online\">Get your business online<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.online-audit.co.uk\/seo\/small-business-seo\/#Set-Up-A-Website\" title=\"Set Up A Website\">Set Up A Website<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.online-audit.co.uk\/seo\/small-business-seo\/#Directory-Listing\" title=\"Directory Listing\">Directory Listing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.online-audit.co.uk\/seo\/small-business-seo\/#A-Facebook-Meta-page\" title=\"A Facebook (Meta) page\">A Facebook (Meta) page<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.online-audit.co.uk\/seo\/small-business-seo\/#A-YouTube-Channel\" title=\"A YouTube Channel\">A YouTube Channel<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.online-audit.co.uk\/seo\/small-business-seo\/#An-Instagram-Page\" title=\"An Instagram Page\">An Instagram Page<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.online-audit.co.uk\/seo\/small-business-seo\/#A-Twitter-Account\" title=\"A Twitter Account\">A Twitter Account<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.online-audit.co.uk\/seo\/small-business-seo\/#A-TikTok-Account\" title=\"A TikTok Account\">A TikTok Account<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.online-audit.co.uk\/seo\/small-business-seo\/#Google-Ads\" title=\"Google Ads\">Google Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.online-audit.co.uk\/seo\/small-business-seo\/#Google-My-Business-and-Local-SEO\" title=\"Google My Business and Local SEO\">Google My Business and Local SEO<\/a><\/li><\/ul><\/nav><\/div>\n<p>So, part of my morning routine is to get along the beach to <a href=\"https:\/\/www.facebook.com\/MulberryCoffeeCo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ed&#8217;s coffee van<\/a> and get my shot of caffeine, whereby I have a little chat with my eclectic mix of coffee buddies.<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"793\" src=\"https:\/\/i0.wp.com\/www.online-audit.co.uk\/seo\/wp-content\/uploads\/2022\/09\/edcoffee-edited.jpeg?resize=640%2C793&#038;ssl=1\" alt=\"\" class=\"wp-image-265\" srcset=\"https:\/\/i0.wp.com\/www.online-audit.co.uk\/seo\/wp-content\/uploads\/2022\/09\/edcoffee-edited.jpeg?w=776&amp;ssl=1 776w, https:\/\/i0.wp.com\/www.online-audit.co.uk\/seo\/wp-content\/uploads\/2022\/09\/edcoffee-edited.jpeg?resize=242%2C300&amp;ssl=1 242w, https:\/\/i0.wp.com\/www.online-audit.co.uk\/seo\/wp-content\/uploads\/2022\/09\/edcoffee-edited.jpeg?resize=768%2C952&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.online-audit.co.uk\/seo\/wp-content\/uploads\/2022\/09\/edcoffee-edited.jpeg?resize=450%2C558&amp;ssl=1 450w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/figure><p>Today, we were talking about people and their small businesses and how diverse they are and how a lot of them struggle to get new business, especially the new businesses or one man bands.<\/p><p>Lots of opinions were thrown around as we debated the merits and pitfalls of the various means of gaining visibility or getting new work. <\/p><p>The one thing we did agree on was that it&#8217;s a little messy and a potential mine field for the uninformed, especially for those with limited tech or marketing awareness.<\/p><p>I th0ught it might be of use to run through the options available for people looking to get themselves online and use the internet as a tool to market their businesses, and gain new customers, from the platforms available. <\/p><p>If we think of a new business or service, they fall into two main camps. <\/p><p>Product or service based, or a mix of both. <br><br>I quite like this wikipedia definition of product <\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a market to satisfy the desire or need of a customer.&nbsp;<\/em><\/p><cite><a href=\"https:\/\/en.wikipedia.org\/wiki\/Product_(business)\">Wikipedia<\/a><\/cite><\/blockquote><p>Translating either of the above to digital is not always easy, but there are some fantastic tools for doing so out there. <\/p><h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Small-Business-SEO-Options\"><\/span>Small Business SEO Options<span class=\"ez-toc-section-end\"><\/span><\/h5><p>You can either do it yourself ( and spend hours learning what does and what doesn&#8217;t work) or you can pay someone, and focus upon what you&#8217;re good at.<\/p><h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where-do-you-start\"><\/span>Where do you start?<span class=\"ez-toc-section-end\"><\/span><\/h5><p>The best way to outline this kind of thing is to perhaps think of it as a list, a set of to do&#8217;s and cross them off as you go. <\/p><p>Let&#8217;s assume, that you&#8217;ve thought through what you do. You know what products (or services) you&#8217;re going to provide, you&#8217;ve worked out your costs and know what you need to charge. <\/p><p>You&#8217;ve set up your office, you have your phone, your stationary and you&#8217;re ready to sell! <\/p><p>You know that people can potentially find you online as you&#8217;ve found and bought products and services in the same way, but until now; you haven&#8217;t really given the mechancics of it all much thought.<\/p><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get-your-business-online\"><\/span>Get your business online<span class=\"ez-toc-section-end\"><\/span><\/h4><p>You need a platform to display your products and services, and these come in all manner of flavours. You can have one or all, it really depends on your budget, expertise, time. <\/p><p>Fundamental for me, is the set up of a website.<\/p><h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set-Up-A-Website\"><\/span>Set Up A Website<span class=\"ez-toc-section-end\"><\/span><\/h5><p>A website is a perfect vehicle for getting started. You get to fully control the message and can list and showcase everything you do and include it on your stationary and branding. <\/p><p>A well designed website will deliver new business and help give you credibility and presence online.<\/p><p>You&#8217;ll need to have a domain name, eg yourbrand.tld and you&#8217;ll need to write content, obtain images, have brand, design a logo perhaps, and build a website to house it all.<\/p><p><strong>The Domain Name<\/strong> &#8211; Pick a domain name that is reflective of your business in some way. WaterWorks.Biz might be a great domain name for a plumber perhaps. <\/p><script>\n  function directions(sacred) {\n  var x = screen.width \/ 2 - 700 \/ 2;\n  var y = screen.height \/ 2 - 450 \/ 2;\n  console.info(sacred);\n  window.open(sacred.action, 'Directions', 'height=485,width=700,left=' + x + ',top=' + y);\n  return false;\n}\n\n<\/script>\n<form method=\"post\" action=\"https:\/\/www.online-audit.co.uk\/domains\/whois.cgi\" target=\"Directions\" onsubmit=\"directions(this);\">\n<table style=\"vertical-align: top\">\n<tbody>\n<tr>\n \n<td><input type=\"text\" name=\"domain\" id=\"domain\" size=\"20\" placeholder=\"domain\"> . <\/td>\n \n<td><select name=\"tld\">\n<option value=\"co.uk,org.uk,me.uk,com,net,org,biz,info,name,eu,mobi,cc,tv,uk.com,uk.net,eu.com,eu.net,gb.com,gb.net\">All<\/option>\n<option value=\"org.uk\">org.uk<\/option>\n<option value=\"co.uk\">co.uk<\/option>\n<option value=\"me.uk\">me.uk<\/option>\n<option value=\"org\">org<\/option>\n<option value=\"net\">net<\/option>\n<option value=\"com\">com<\/option>\n<option value=\"biz\">biz<\/option>\n<option value=\"info\">info<\/option>\n<option value=\"name\">name<\/option>\n<option value=\"cc\">info<\/option>\n<option value=\"tv\">name<\/option>\n<option value=\"eu\">eu<\/option>\n<option value=\"mobi\">mobi<\/option>\n<option value=\"uk.com\">uk.com<\/option>\n<option value=\"uk.net\">uk.net<\/option>\n<option value=\"eu.com\">eu.com<\/option>\n<option value=\"eu.net\">eu.net<\/option>\n<option value=\"gb.com\">gb.com<\/option>\n<option value=\"gb.net\">gb.net<\/option>\n<\/select><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><input type=\"submit\" value=\"Look up Domain!\"><\/p><script>document.getElementById('domain').onkeyup = function(event) {\n\n    this.value = this.value.replace(\/[^a-z\\d\\-]\/, '');\n\n}<\/script>\n<\/form><p>You can either employ an expert, or you can build it yourself on WordPress, Squarespace, GoDaddy, Google or Wix or one of the many other different platforms that enable you to do so.<\/p><p>If you&#8217;re a total tech and design noob, then you&#8217;re best served paying an expert to do the work for you. <\/p><p>If you&#8217;re tech savvy or like a challenge and enjoy IT, then you can do it yourself too but expect limited results in terms of organic search traffic, especially if your product or service is in a competitive space.<\/p><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><p><strong>Pros<\/strong>: <em>You&#8217;re in Control. Permanance. Host Videos, Sell products and Services, Builds Trust. Easy To Add new Content, Grow traffic organically, a place to point ads to<\/em><\/p>\n\n<p><strong>Cons:<\/strong> <em>Start up Costs. Yearly Fees. Need to Market and Promote. Needs Technological Expertise to fully utilise<\/em><\/p><\/div><\/div><p>In addition to the above, this short list below, reflects a few examples representing common use cases in 2022, that can be used to supplement your efforts and grow your business.<\/p><ul class=\"wp-block-list\"><li><a href=\"#directory\">A directory listing (Yell, Yellow pages etc)<\/a><\/li><li><a href=\"#facebook\">A Facebook (Meta) page<\/a><\/li><li><a href=\"#youtube\">A YouTube Channel<\/a><\/li><li><a href=\"#instagram\">An Instagram Account<\/a><\/li><li><a href=\"#twitter\">A Twitter Account<\/a><\/li><li><a href=\"#tiktok\">TikTok Account <\/a><\/li><li><a href=\"#googleads\">Google Ads<\/a><\/li><li><a href=\"http:\/\/googlemybiz\">Google My Business and SEO<\/a><\/li><\/ul><h5 class=\"wp-block-heading\" id=\"directory\"><span class=\"ez-toc-section\" id=\"Directory-Listing\"><\/span>Directory Listing<span class=\"ez-toc-section-end\"><\/span><\/h5><p>You can pay for a listing in a web directory  in a category that&#8217;s relevant, and include a phone number and an email address, listing your core services to people who use the platform to find services. <\/p><p>You can often link back to your website to give people more context and information.<\/p><p><strong>Pros<\/strong>: <em>Access to an instant audience interested in your goods and services<\/em><\/p><p><strong>Cons:<\/strong> <em>Yearly Fees. Limited Options<\/em><\/p><h5 class=\"wp-block-heading\" id=\"facebook\"><span class=\"ez-toc-section\" id=\"A-Facebook-Meta-page\"><\/span>A Facebook (Meta) page<span class=\"ez-toc-section-end\"><\/span><\/h5><p>A Facebook page is an option that enables you to showcase services and information pieces that you can easily share as new posts and content. <\/p><p>It has an advertising platform that enables you to promote your posts as your budget allows, to your network or geographic locality.<\/p><p><strong>Pros<\/strong>: <em>Access to a large platform and audience, free set up, lots of useful tools, a dedicated web presence<\/em><\/p><p><strong>Cons:<\/strong> <em>Need to advertise to be effective. Dealing with negative comments, and timewasters, not your platform, can lose your presence over night<\/em><\/p><h5 class=\"wp-block-heading\" id=\"youtube\"><span class=\"ez-toc-section\" id=\"A-YouTube-Channel\"><\/span>A YouTube Channel<span class=\"ez-toc-section-end\"><\/span><\/h5><p>You can set up a youTube page and talk to your prospects, demonstrating your expertise in a rich visual way. <\/p><p>You can talk about offers, innovations, events or whatever else it is that will help promote you to, and grow your audience.<\/p><p><strong>Pros<\/strong>: <em>Access to a large platform and audience, free to set up, lots of useful tools, a dedicated web presence, host videos<\/em><\/p><p><strong>Cons:<\/strong> <em>Takes time to build an audience,  not your platform, can lose your presence over night<\/em><\/p><h5 class=\"wp-block-heading\" id=\"instagram\"><span class=\"ez-toc-section\" id=\"An-Instagram-Page\"><\/span>An Instagram Page<span class=\"ez-toc-section-end\"><\/span><\/h5><p>Similar to a Facebook page you can talk to your prospects, show funky images, new products etc. <\/p><p>You can use popular hashtags that are relevant to your business and over time, grow your audience of people interrsted in you, or what it is you do,<\/p><p><strong>Pros<\/strong>: <em>Access to a large popular platform and audience, free set up, lots of useful tools, a dedicated web presence, create snappy videos and images, use hashtags to grow audience<\/em><\/p><p><strong>Cons:<\/strong> <em>Takes time to build an audience,  not your platform, can lose your presence over night, hard to measure and control who&#8217;s seeing your posts and make sales<\/em><\/p><h5 class=\"wp-block-heading\" id=\"twitter\"><span class=\"ez-toc-section\" id=\"A-Twitter-Account\"><\/span><br>A Twitter Account<span class=\"ez-toc-section-end\"><\/span><\/h5><p>People use Twitter to talk about issues that are important to them. <\/p><p>Growing a following on Twitter is a useful means of interacting with a relevant audience, growing awareness of your brand and sharing pieces of content from your website.<\/p><p><strong>Pros<\/strong>: <em>Access to a large platform and audience, free set up, share content, build a network, interact with like minded folk<\/em><\/p><p><strong>Cons:<\/strong> <em>Takes time to build an audience,  not your platform, can lose your presence over night<\/em><\/p><h5 class=\"wp-block-heading\" id=\"tiktok\"><span class=\"ez-toc-section\" id=\"A-TikTok-Account\"><\/span>A TikTok Account<span class=\"ez-toc-section-end\"><\/span><\/h5><p>People use Tiktok to show funny videos, to inform and educate and amuse their followers. <\/p><p>The audience is typically young, so lots of potential to engage with a growing audience.<\/p><p><strong>Pros<\/strong>: <em>Access to a large platform and audience, free set up, share content<\/em><\/p><p><strong>Cons:<\/strong> <em>Takes time to build an audience,  not your platform, can lose your presence over night, takes advertising to be effective fast<\/em><\/p><h5 class=\"wp-block-heading\" id=\"googleads\"><span class=\"ez-toc-section\" id=\"Google-Ads\"><\/span>Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h5><p>People use Google Ads to reach audiences important to them for keywords related to their business.<\/p><p><strong>Pros<\/strong>: <em>Access to a large platform and audience for specific phrases, free set up, promote specific content and products, set audience reach and geographies, monitor impact and effectiveness of spend<\/em><\/p><p><strong>Cons:<\/strong> <em>Numerous technological hurdles that impact cost, quality scores, ad relevance, negative matching, general expense, conversion rates critical to success<\/em><\/p><h5 class=\"wp-block-heading\" id=\"googlemybiz\"><span class=\"ez-toc-section\" id=\"Google-My-Business-and-Local-SEO\"><\/span>Google My Business and Local SEO<span class=\"ez-toc-section-end\"><\/span><\/h5><p>If you&#8217;re in the business of wanting free organic traffic from Google and Google Maps then a Google My Business listing is critical, especially for <a href=\"https:\/\/www.online-audit.co.uk\/seo\/local-seo-services\/\">local seo<\/a>.<\/p><p><strong>Pros<\/strong>: <em>Access to a large platform and audience for specific phrases, free set up, promote specific content and products, set audience reach and geographies, reach local people, get reviews, appear on Google maps<\/em><\/p><p><strong>Cons:<\/strong> <em>negative reviews, needs fine tuning<\/em><\/p><p>There are of course many other places where you can promote your business online, and I&#8217;ve touched upon just a small handful of some of the larger places and options, using what works in a connected strategic way is key gaining traffic and getting those all important bums on seats. <\/p><p>Places like Bing, Reddit, Quora, Telegram, WhatsApp, Messenger, International niche search engines and an array of larger specialist fora and facebook groups and pages that have the potential to help grow awareness around your goods and services.<\/p><p>If you&#8217;d like help with any of the above then we can help. Be it the registration of a domain name, the set up of a website, or the means to promote it all. <\/p><p>Fill in the form below, and someone will get back to you.<\/p><div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.online-audit.co.uk\/seo\/wp-content\/uploads\/2022\/08\/me.jpeg?resize=160%2C160&#038;ssl=1\" alt=\"\" class=\"wp-image-38\" width=\"160\" height=\"160\" srcset=\"https:\/\/i0.wp.com\/www.online-audit.co.uk\/seo\/wp-content\/uploads\/2022\/08\/me.jpeg?resize=160%2C160&#038;ssl=1 200w, https:\/\/www.online-audit.co.uk\/seo\/wp-content\/uploads\/2022\/08\/me-100x100.jpeg 100w, https:\/\/www.online-audit.co.uk\/seo\/wp-content\/uploads\/2022\/08\/me-150x150.jpeg 150w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n<p>Rob is an <a href=\"https:\/\/www.online-audit.co.uk\/seo\/book-a-consult\/\">SEO Consultant<\/a> based in Kent, England; 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